shoesMoto | shoes and sandals for men and women

 

The target market for ShoesMoTo! products are consumers between the ages of 10 and 45 - people who like to hike, rock climb, bicycle, ride horses and other such activities. They might not be experts at the sports they engage in, but they enjoy themselves outdoors.

 

ShoesMoTo! is interested in extending their product line as well as adding new product lines.  In addition, ShoesMoTo! plans to explore opportunities for online sales.  The marketing environment has been very receptive to the firm’s high-quality goods—shoes and sandals in trendy colors with logos and slogans that reflect the interests of outdoor enthusiasts around the country.  Over the next year, ShoesMoTo! can increase its distribution, offer new products, and win new customers.

Every item shows off the company’s slogan:  “Wear It.” ShoesMoTo! sells shoes and sandals for both men and women, in the hottest colors with the coolest names—such as doodle black, sun is star, milky white, desert rose, cactus blue, ocean blue, mountaintop white, and stony gray. ShoesMoTo! is currently working to expand its manufacturing capabilities.

Objectives:

 

• To sell high quality shoes and sandals using an online market.

• To increase online sales.

• To build our brand